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Privacy Policy

Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.seto.uk (the “Site”).

 

 Personal information we collect:

When you visit the Site, we automatically collect certain information about your device, including details about your web browser, IP address, time zone, and some of the cookies installed on your device. Additionally, as you browse the Site, we gather information about the individual web pages or products you view, the websites or search terms that referred you to the Site, and details about how you interact with the Site. This automatically-collected information is referred to as “Device Information.”

We employ various technologies to collect Device Information, including:

  •  “Cookies,” which are data files placed on your device or computer and often include an anonymous unique identifier. For more information about cookies and how to disable them, visit http://www.allaboutcookies.org.

  • “Log files” that track actions on the Site, collecting data such as your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

  • “Web beacons,” “tags,” and “pixels,” which are electronic files used to record information about how you browse the Site.

Additionally, when you make a purchase or attempt to do so through the Site, we collect specific information from you, including your name, billing address, shipping address, payment details (including credit card numbers), email address, and phone number. This information is referred to as “Order Information.” When we mention “Personal Information” in this Privacy Policy, we are encompassing both Device Information and Order Information.

 

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Order Information we collect primarily to fulfill any orders placed through the Site, including processing your payment information, organizing shipping, and providing you with invoices and/or order confirmations. Additionally, we leverage this Order Information to:

  •  Communicate with you;

  • Screen our orders for potential risk or fraud; and

Provide you with information or advertising relating to our products or services when in line with the preferences you have shared with us.

We utilise the Device Information we collect to screen for potential risk and fraud (particularly your IP address) and more generally to enhance and optimize our Site. This includes generating analytics about how our customers browse and interact with the Site and assessing the success of our marketing and advertising campaigns.

 

Sharing your personal information

We share your Personal Information with third parties to assist us in utilizing your Personal Information, as described above.

  • We use Squarespace to power our online store—you can read more about how Squarepace uses your Personal Information here: https://www.squarespace.com/privacy

  • We also use Google Analytics to understand how our customers use the Site—you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

  • Finally, we may share your Personal Information to comply with applicable laws and regulations, respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.

     

Marketing

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work. You can opt out of targeted advertising by unsubscribing from our newsletters.

 

International customers

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below. Additionally, if you are a European resident, note that we process your information to fulfill contracts we might have with you (for example, if you make an order through the Site) or to pursue our legitimate business interests listed above. Also, please be aware that your information will be transferred outside of Europe, including to Canada and the United States.

 

Data retention

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

 

Changes to this policy

We may update this privacy policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons.

 

Contact us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at hello@seto.uk.